In Archohm’s eco-system, GOMAADS is a product design studio sculpting lifestyle products in concrete. An ordinary material always associated with architectural structure now being used to create décor objects.

Concrete is a composite material composed of the aggregate or filler embedded in cement or binder that fills the space among the particles and glues them together. It derives its name from "con-" (together) and "crescere" (to grow). That is the inherent beauty of the material, literally and metaphorically. It bring together materials and compositions, is artificially made but grows naturally. Its texture, its character changes in time and with its environment. It grows with you in time, it grows on you with time. Its changing behavior makes it unique and yours. Play with concrete and go mad.

Gomaads is an attitude, an art. It sculpts objects in concrete. It explores its textures and plays in its colors.